Our co-founder Daniel grew up in Stockholm and moved to Hong Kong 8 years ago. This relocation from Sweden to Hong Kong, taught him the importance of living a balanced, fuss-free life so he decided to spread this philosophy to the world, and created LAGOM Watches.
“LAGOM” has long been a vital deeply-rooted aspect of Scandinavian culture - the Swedish concept of “not too much, not too little.” That which is enough, sufficient, satisfactory. Just right.
In each collection of LAGOM Watches, there are two important elements - the stainless steel case and an unique acetate ring. Its simple yet aesthetic design evokes the Swedish philosophy of moderation.