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Co-founder Daniel created LAGOM Watches to representing the culture difference between his hometown Stockholm and Hong Kong after moving there for 8 years.
“Lagom” has long been a vital aspect deeply rooted in Scandinavian culture - the Swedish concept of “not too much, not too little,” “enough, sufficient, adequate and just right.”
There are two important elements in every LAGOM Watches – stainless steel case and acetate ring, highlighting Hong Kong’s coldness and Swedish philosophy “LAGOM”.
Every unique acetate pieces on LAGOM watches reflect the charming Swedish philosophy on everyday life, that everyone should have enough but not too much. On the other hand, the unemotional stainless case shows the anxiety, impatience and a strong desire to avoid even the slightest delay appeared to be symptomatic of Hong Kong living.