With our first collection “BÖRJA”, we symbolized the idea of “Lagom” with Acetate, a plant-based plastic, made from a lightweight and durable renewable resource.

Representing a choice of life, the “BÖRJA”brand conveys that you don't have to sacrifice what you love as you're not taking away from the planet natural resources.

Wrapped in a polished stainless steel case, our watches represent a symbol of the fast pace in everyday modern life, sparkling and glamorous in Hong Kong

With LAGOM Watches we hope people that our costumers are inspired to embrace the Swedish philosophy of life LAGOM & aspire to live a more balanced lifestyle!